The demand for hotel-grade towels continues to rise across major markets such as the USA, Australia, and Europe. Driven by tourism recovery, Airbnb growth, and increased expectations for luxury experiences, hotels and rental properties are investing more in high-quality textiles.

In the USA, the hospitality industry requires durable towels capable of handling intensive commercial laundry. Softness, absorbency, and long-lasting whiteness are top priorities. SOFTEXTILES supplies American hotels with high-twist cotton towels that maintain their loft after hundreds of washes.

Australia, known for its outdoor lifestyle and beach culture, requires towels that combine softness with quick-drying performance. Our terry and velour towels are popular in resorts and vacation rentals across coastal regions.

European markets focus heavily on sustainability and certification. SOFTEXTILES’ OEKO-TEX and SGS-certified towels meet the strict environmental and safety standards required by many European buyers. Luxury boutique hotels in Italy, France, Spain, and Germany favor our high-GSM options and jacquard-woven logo towels.

With 13 years of manufacturing experience and complete in-house control over weaving, dyeing, cutting, and packaging, SOFTEXTILES ensures consistent quality for international buyers. Fast production, flexible customization, and competitive factory pricing make us a preferred supplier for hospitality groups worldwide.