Launching a private-label towel collection is an excellent way for brands, boutiques, and e-commerce sellers to expand their product offerings. With the right manufacturing partner, you can create a towel line that reflects your brand identity and meets your customers’ expectations. SOFTEXTILES has over 13 years of experience supporting brands worldwide in developing premium private-label towel products.

The first step is choosing the right material. Cotton remains the most popular choice due to its softness and absorbency. Whether you want terry, waffle, velour, or jacquard fabrics, SOFTEXTILES offers full customization based on your desired quality level and price point.

Next is selecting GSM, which determines product positioning. Lightweight towels appeal to lifestyle and minimalist markets, while heavyweight towels suit premium home brands. SOFTEXTILES provides samples for every GSM level, allowing you to feel and test the difference before production.

Brand identity is essential in private-label products. Custom logos can be added through embroidery, weaving, silicone labeling, or pigment printing. SOFTEXTILES also offers Pantone color matching, branded packaging, woven labels, and retail-ready gift boxes. With an in-house design team, we can deliver concept proposals within 24 hours.

MOQ flexibility is another key advantage. SOFTEXTILES supports small-batch orders starting from 50–100 pieces per design, helping new brands minimize risk and maintain cash flow. At the same time, our large-scale capacity ensures smooth production for bulk orders.

With full supply chain control—from weaving to dyeing, cutting, embroidery, and packaging—SOFTEXTILES offers factory-direct pricing, helping brands save at least 20% compared to trading companies. This allows your towel collection to achieve better margins while maintaining premium quality.