How to Choose the Right Robes and Towels for Your Spa or Salon

When your clients walk into your spa or salon, every little detail matters. From the scent in the air to the softness of the robe they slip into, the experience is what sets your business apart. Choosing the right towels and robes isn’t just about looks — it’s about comfort, durability, branding, and care.

Here’s a simple guide to help you select the perfect robes and towels that reflect your brand and elevate your customer experience.

1. Prioritize Softness and Skin-Friendliness

Spa and salon clients come for comfort, and there’s nothing worse than a rough towel or stiff robe. Look for:

100% combed cotton for a plush and breathable feel
Bamboo blends for a silky touch and natural antibacterial properties
Velour finish on robes for a luxurious, cozy texture

Tip: Always test the fabric against your skin. If you wouldn’t want it after a facial or massage, neither would your client.

2. Match Fabric Weight to Function

Not all towels or robes are created equal. Weight (measured in GSM – grams per square meter) affects how they feel and function.

Towels:
- 500–600 GSM: Good balance of softness and absorbency
- 600–700+ GSM: Premium spa-quality, ultra-absorbent and fluffy
Robes:
- Lightweight (250–350 GSM): Ideal for hot, humid climates or short treatments
- Midweight (350–450 GSM): Versatile, perfect for all-season use
- Heavyweight (450+ GSM): Offers a five-star experience, ideal for high-end spas and luxury clients

3. Choose the Right Style for Your Brand

Robes and towels should reflect the identity of your spa or salon.

Robes:
- Kimono-style: Sleek and minimal, easy to wear — ideal for modern salons
- Shawl collar: Cozy, traditional, and luxurious — great for massage spas
- Hooded robes: Comfortable and warm, often used in wellness retreats
Towels:
- Color: Classic white conveys cleanliness and calm; color options can align with your branding
- Border styles: Simple dobby borders or jacquard designs can add a subtle touch of luxury

4. Go for Easy Care & Durability

Your textiles go through a lot: repeated washes, oils, dyes, and disinfectants. Choose:

Double-stitched hems to prevent fraying
Colorfast dyes that don’t bleed
Pre-shrunk fabrics to keep their shape over time

And don’t forget to instruct your staff to wash new items without detergent the first time to remove any finishing agents while preserving softness.

5. Consider Custom Branding

Adding your logo to your robes or towels is a small touch with big impact. It not only reinforces your brand but also gives a professional, cohesive look.

You can choose from:
✔️ Embroidery (classic, long-lasting)
✔️ Jacquard weave (woven into the towel)
✔️ Printed labels or custom packaging

6. Order from a Reliable Manufacturer

A professional factory understands spa and salon needs better than just a random supplier. They offer:

Fabric suggestions based on your climate and treatments
Small MOQ options if you’re just starting
Faster sampling and bulk production times
Consistent quality across repeat orders

At Softextiles, we specialize in custom bathrobes and towels for beauty brands worldwide. Whether you’re a boutique salon or a wellness hotel, we help you bring comfort, quality, and character to your business.